Spacemen and Kona Hills

So, now, let me back track a little bit to recount yesterday’s activities.  The day started with a somewhat, ok, no, totally weird request from Mike’s coach (who, I should mention, is also a friend of ours) to take a picture of Mike’s backside in a speedo….yeah…..I decided the best place for this rear end photo shoot was probably at the beach and perhaps underwater for that matter.  So we headed to the beach for our morning swim/photoshoot.

Euro photo shoot pic #1

Euro photo shoot pic #2

After our risque photo shoot (I should mention, I did not play a part it–rather it was an awesomely European bonding moment between BDubbs and Ironman Danish offshore a ways….I am not even jealous) we headed back to the condo for some eats and some down time before heading out on our respecitve bike rides for the day.  Rae and I decided to snap some sweet shots of the space men before heading out.

Spacemen prepare for flight

BDubbs putting out the vibe

Ironman Danish….yeah

Ironman Danish and BDubbs had some specific workouts to do, luckily Rae and I did not.  So we headed out on a three hour ride in the Kona hills.  We rode up to 2000ft in pretty much 2 miles (the road, which had a name that sounds like someone saying aloha like 20 times, kicked up to 20% at the end).  The final 20% kick at the top almost killed me as I was rocking a sweet time trailing cassette on Fergie’s loaner wheel–an 11 x 23.  Yeah–that sucked and I almost died of an asthma attack.  Luckily, crisis averted by the trusty inhaler.

We then were in some beautiful rolling hills that overlooked miles and miles of lava fields that run all the way down to the Ocean.

Goats chillin in the lava fields

Regina and Fergie taking in the views

We turned around on our out and back course and had an awesome cruise back towards the Alohaalohaalohamahalo Road for a fun filled descent that began with negative 20% (we were going about 45 mph–way more than 30).  The only thing that made it not that awesome was the shakey front wheel I had going down it.  Turns out Ironman Danish was trying to kill me, when we built our bikes at 2am East Coast time the night we arrived apparently my front break cable got a little frisky and decided to get closed into the stem….yeah, turns out my wobble wasn’t a speed wobble but rather a “your break cable is attached to your stem” wobble.

My “yay I didn’t die” photo op….

After not dying, we headed away from home a little longer on the Queen K to get in some extra time to make our ride a full three hours.  On the way home we collected some serious giveaways and had two opportunities to refill our bottles at a Gu roadside stop and a Island Bike Works roadside stop.  Not bad.  We swung into the Energy Lab for some shots before heading home.

Fergie loading up on some energy at the lab

Rae posing at the Energy Lab next to a sign that we are clearly past that commands no cyclists beyond that sign….oops…

Upon returning home, we stopped in and thanked Planet Sun for their amazing sun protection they provided us with on our ride (and everyday of the year).  I then headed out on my mission to get Fergie leid….she shall have more glam lei shots today.

Fergie leid on lava beach

M Dots….the M is for Marketing the Dot is for the “O” in Opportunity….

One thing that there is no shortage of here in Kona at the Ironman World Champs is shameless marketing.  Triathletes eat that shit up, so why not try every possible marketing scheme to get people to like your product?

M Dot

Here are my top three favorite marketing schemes so far:

1.  Underwater billboards.  Yup.  On the Ironman Swim Course, which pretty much every tri geek and their “ironmate” (sorry, I almost puked in my mouth a little just typing that) swims each morning (except for the Pros–who swim at the local pool), some serious marketing geniuses put together the thought of underwater signage to direct you towards the expresso barge.  There are also signs to tell you about a newest greatest energy product that you can probably get for free on the beach, and other signs.  GENIUS!  I mean, this might be better than highway billboards.  You are already looking down, why not have something other than the beautiful nature under you to peak your interest in swimming in these beautiful waters?

Billboards!!!

2.  Chocolate milk.  With the help of some elite triathletes, a milk company has decided to reinvent the wheel but rebranding chocolate milk as THE BEST way to recover EVER.  They have taken it so far that they have a tent set up with free chocolate milk giveaways for your post swim recovery and information on the benefits of their chocolate milk.  I was so blown away by the new round wheel they were selling I actually had to commend them for their marketing genius–as I took my free chocolate milk, of course.

Not gonna lie here, I stocked up on some of the goodness….

3.  Priceless giveaways.  It makes you wonder what it costs to make some of these products that just get thrown at anyone sporting an Mdot wristband or at those who look like maybe they are racing (for instance, me).  There are several aggressive attempts to gain market share by an INSANE amount of free-shit handouts.  I mean, I have already racked up the following: a rather nice running shirt (would be really nice but it is red and a size large), a water bottle, a swim cap, new Louis Garneau branded gels, and, of course, enough chocolate milk for the next two years.   Ironman Danish has racked up the same AND THEN SOME including TYR “Special Ops” goggles and the other free stuff that came in the race packet (granted, this stuff is not really free, in fact, each race really paid $650 dollars for the “free” stuff in their registration bags). In fact, had Ironman Danish read the “official program” earlier, he would have seen the full page ad on the back of it in which Rudy Project offered FREE Wingspan helmets to anyone who afreed to wear their neon aero helmets in all races for a year (including the IMWC.  Of course, he still wouldnt have gone to get the helmet as Ironman Danish is practically allergic to aero helmets, and, if you may recall last year, the penalty tents were overwhelmingly populated by triathetes in the neon dome pieces.

Free!!!!!!

Now, I do love getting free shit as much as the next person, but even I have to say it is a little out of hand.  You know what should have been free–a lei for me/Fergie.  My race bike, Fergie, made by a Rose Bandit Team Sponsor Boom Bikes, needed to get her taste of Hawaii and get laid today, but her lei cost $7!!!  I mean, could it be that the wingspan cost less to make than the lei?  Urgh….

But damn that lei looks good on her….

Sorry for the venting, my real post about the days events are coming soon…..